A Sample of the Work

Drawn from INDICRON engagements and the career experience our Managing Principal brings to every client.

[INDICRON ENGAGEMENT] — conducted under the INDICRON banner  |  [PRIOR CAREER] — pre-INDICRON salaried or operating role; included to represent the full breadth of experience brought to bear

INDICRON Engagements

Recent Client Work

AI & Data
eCommerce

Bajaao.com — Production AI Assistant

Role: AI Architect & Product Lead

Designed and led end-to-end development of a production conversational AI assistant — incorporating GPT-4o/4.1, Qdrant multi-model vector search, LangChain orchestration and real-time Shopify integration — capable of handling product queries, spec-driven recommendations, order tracking and customer service at scale.

AI strategy · LLM architecture · RAG · Vector search · eCommerce integration
AI & Data
Healthcare / Life Sciences

Mass General Brigham — Life Sciences AI Partnerships

Role: Director, Diversified Businesses Group (Contract)

Initiated and developed a pipeline of strategic AI and Real World Data partnerships with leading Life Sciences companies, focused on Real World Evidence studies, clinical trial optimization and software-enhanced drug therapies — navigating complex institutional, regulatory and commercial considerations.

AI & data strategy · RWD · Life Sciences commercial development · Healthcare regulatory
Marketing
eCommerce

Bajaao.com — Digital Marketing Transformation

Role: Interim Chief Marketing Officer

Restructured Google Shopping and Facebook campaigns from the ground up. Implemented a Tableau-based analytics system integrating marketing, inventory and supply chain data. Applied ML concepts to improve product-level targeting.

  • 20% improvement in sales revenue within 90 days
  • 15% reduction in advertising spend
  • 10:1 return on ad spend achieved
CEO / Turnaround
eCommerce

Electronics e-Commerce Turnaround [Confidential]

Role: Interim CEO

Led comprehensive operational turnaround of a distressed-asset consumer electronics e-commerce business acquired by new ownership. Restructured business model, rebuilt the team, implemented cost discipline and launched new digital marketing initiatives. Business stabilized and brought to break-even performance.

Product
Healthcare Technology

Cardiac Care Mobile Application [Confidential]

Role: Product Manager / Commercial Lead

Led end-to-end product development and commercial launch of a mobile and web healthcare application for a leading cardiac-care practice — from requirements definition and product roadmap through development oversight, launch planning and patient onboarding. Demonstrated improvement in patient engagement and outcomes.

Prior Career

The Experience Behind Every Engagement

Turnaround
Healthcare SaaS

Authentidate Holding Corp. — Company Turnaround

Role: VP Corporate Development  |  Industry: Healthcare · SaaS

Led company-wide turnaround — pivoting to a 100% SaaS healthcare model, negotiating major strategic partnerships (Cerner, EDS Medi-Cal, American HomePatient, USPS), closing the largest recurring-revenue contract in company history, and securing a landmark CMS approval of digital signatures on healthcare documentation.

  • 59% 3-year revenue CAGR for continuing operations
  • Largest recurring-revenue contract in company history
  • Landmark CMS regulatory approval secured
Strategy & Analytics
Consumer / Retail

Weight Watchers International — Strategic Planning Build

Role: GM Strategic Planning  |  Industry: Consumer Products · PE-backed

Built the Strategic Planning function from scratch for a newly public, PE-backed company. Developed a county- and ZIP-level BI model across all 3,000+ US counties — a foundational asset that reshaped targeting, advertising, location selection and franchise M&A strategy. Led multiple franchise acquisitions and PE reporting processes.

Strategy
Fortune 100

Fortune 100 Clients — Marakon Associates

Role: Engagement Manager  |  Industry: Beverages · Industrials · Financial Services

Led client engagements at one of the world's leading corporate strategy firms. Restructured and repositioned a $2B US beverages conglomerate ($250M profitability improvement). Repositioned a major declining beverage brand (+$40M valuation). Reprioritized business unit investment for a large industrial company (+$100M+ annual economic profitability).

SaaS · Startup
Product & Commercial

zREP Inc. — SaaS Startup Co-Founder

Role: Co-Founder & COO  |  Industry: SaaS · Human Capital Technology

Co-founded and built a SaaS startup pioneering a patented language-independent algorithm (zREPutation) for skills-fit matching between job specifications and applicant profiles. Built profitable international client base across US, Japan and Australia. Raised capital from qualified investors including NYNMA members.

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